The Customer Service transformation of Booking.com
“A trusted partner in our Pega transformation”
As one of the world’s leading online travel platforms, Booking.com manages millions of customer interactions, partner relationships and operational workflows every day. Behind this lies a constant drive to evolve, modernize and strengthen the technology stack that supports its global business.
To help accelerate part of this transformation, Booking.com partnered with BPM Company. Sonia van der Linden-Pugal, Global Innovation Lead, responsible for Customer Service, digital transformation at Booking.com, initiated the collaboration with BPM Company.
From benchmarking to partnership
Sonia: “When I began leading our Pega Transformation at Booking.com in 2019, I knew that I needed a partner that would act as a trusted advisor. Although I had led similar implementations in the past, this initiative presented several unique challenges; the transformation was sensitive, we were venturing into new territory in considering an external platform versus building our own and we wanted to source local resources, to work side by side with our product and engineering teams.
Also, we wanted to co-create, deliver a MVP fast, to help us assess and validate our investment and the solution provider, but were unfamiliar with the availability of skilled Pega resources in the EMEA region. Our teams did not have the depth of Pega product and technical knowledge necessary to confidently assess and evaluate candidates and if successful, we would need to invest to reskill.
Successful hiring was critical; we had to get it right the first time and deliver to strict criteria to gain buy-in from our stakeholders. Beyond resourcing, we also needed a partner who could think alongside us as an independent consultant, as we needed help in shaping the team structure and the delivery and operating models to support our new engagements with both Pega Systems and our System Integrator. Once the MVP was successfully delivered, we invested further to reskill our internal teams and drive Pega certification, not just through online training, but with tailored, instructor-led classroom training and workshops.
I was introduced to BPM company, firstly through independent benchmarking which we completed, which was then further validated with input from the Head of Pega’s Partnerships organization in the Netherlands.
From our first conversation, it was clear to me that they understood our situation and needs. Their transparency, flexibility and responsiveness stood out and ultimately made them the clear choice.”
Building alignment from day one
Sonia: “Once we decided to work together, we focused on establishing a shared understanding of the requirements, aligned on the approach, risks, timelines, and priorities in detail. We hosted onsite planning sessions, which was critical for alignment with Booking.com’s culture of collaboration and which was key to us jointly setting the foundation for a successful partnership.
Communication throughout the engagement was excellent; we communicated on a daily, sometimes hourly basis. We worked side by side, established weekly milestone reporting, and reviewed contracts monthly. This tight, structured interaction meant that everyone stayed aligned and any changes or challenges were addressed quickly and transparently.”
Accelerating delivery and strengthening capability
Sonia: “The benefits for Booking.com were significant; we reduced our time to market for resource selection; also, onboarding and reskilling was very effective. Together, we shaped an effective program and operating model that enabled us to deliver our MVP rapidly. The collaboration between BPM Company, Pega, and our System Integrator was open, productive, and efficient. This provided me with early visibility into risks and allowed for timely decisions.
Perhaps just as important, I had a sparring partner I could trust. BPM Company genuinely prioritized the interests of our company. Their understanding of the market, their strong competency assessment model, and their extensive resource pipeline was invaluable throughout the engagement.
It is also worth mentioning that shortly after our collaboration began, the COVID-19 pandemic hit. Despite global disruptions, our partnership continued seamlessly. This resilience is a testament to the commitment, flexibility and trust we had built together.”
A partnership with lasting impact
Sonia: “Based on my experience, I would certainly recommend BPM Company to any organization embarking on a Pega implementation or which needs vetted, skilled resources to scale their teams.
Samenwerken met BPM Company was eenvoudig. Ze zijn een deskundige en betrouwbare partner die keer op keer waarmaakt wat ze beloven, en dat ook nog eens binnen de afgesproken tijd. Voor elke organisatie die op zoek is naar een partner die ze kunnen vertrouwen tijdens een complexe transformatie, is BPM Company een uitstekende keuze.”


